The History of Jiro-Style Ramen
Origins
Jiro-style ramen traces its roots back to 1968, when the original Ramen Jiro opened its doors in the Meguro district of Tokyo. The founder, Takumi Yamada, aimed to serve affordable, highly filling ramen targeted at students from nearby Keio University. His concept—large portions of rich, hearty ramen—quickly gained popularity among students, especially after the shop moved closer to Keio’s Mita campus.
Development and Expansion
While the original Ramen Jiro gradually increased its number of locations, it strictly maintained quality control by only allowing officially recognized “directly affiliated shops” (chokkei-ten). At the same time, a wave of “Jiro-inspired” ramen shops—known collectively as Jiro-kei or “Jiro-style”—began to spread across Japan. These unofficial spin-offs emulate the Jiro formula, and their proliferation was fueled by a devoted fanbase known as Jirorians, who view eating Jiro as a unique subculture rather than just a meal.
Key Characteristics of Jiro-Style Ramen
| Element | Description |
|---|---|
| Noodles | Extra-thick, wavy homemade noodles. The serving size is often 1.5 to 3 times larger than standard ramen. They are chewy and dense. |
| Soup | A rich, heavy broth made from pork bones and soy sauce, often topped with floating backfat (se-abura) for added depth. |
| Chashu (Pork) | Thick slices of braised pork, often with generous layers of fat. Considered the centerpiece of the bowl. |
| Vegetables | A heaping mound of bean sprouts and cabbage, which can be increased for free. |
| Garlic | Fresh grated garlic is available as a free topping. The customer specifies the amount. |
| Abura | Additional pork backfat can be added for an even richer taste. |
| Karame | Extra sauce to deepen the soup’s saltiness and umami flavor. |
The Unique Ordering Ritual: “Call” Style
One of the defining aspects of the Jiro experience is the ordering ritual known as a call. Typically, after placing your order, the staff will ask, “Would you like garlic?” (Ninniku iremasu ka?). This is your cue to specify your preferred amount of toppings, such as:
“Ninniku mashimashi, yasai mashi, abura, karame”
(Extra garlic, extra vegetables, added backfat, extra sauce)
This exchange is known as a “call” and has become a central part of Jiro-style ramen culture. Enthusiasts take pride in mastering the correct terminology and timing.
Summary
| Item | Details |
|---|---|
| Origin | Ramen Jiro, Meguro, Tokyo, 1968 |
| Key Traits | Extra-thick noodles, massive vegetable piles, rich broth, thick pork |
| Ordering Style | Custom calls in response to “Would you like garlic?” |
| Fan Culture | A passionate following known as Jirorians |
| Caution | Beginners are advised to order the “small” size due to the overwhelming volume and intensity |
Jiro-style ramen is more than just a meal—it’s an experience that challenges the appetite and celebrates excess. Whether you’re a first-timer or a seasoned Jirorian, one thing is certain: it’s ramen like no other.
Overcoming the Barriers: A Foreigner’s Guide to Enjoying Jiro-Style Ramen
For foreign tourists, enjoying Jiro-style ramen can be a memorable culinary adventure—but it does come with a few cultural and procedural hurdles. With its distinct rules, atmosphere, and massive portions, Jiro-style ramen can feel intimidating to first-timers. However, with a little preparation, even beginners can fully enjoy this iconic experience.
Here’s a simple guide to help non-Japanese visitors navigate the world of Jiro-style ramen.
1. Choose the Right Shop: Start with Beginner-Friendly or Foreign-Friendly Locations
Some Jiro-inspired ramen shops (inspire-kei) are known for being more welcoming to newcomers, offering friendly service and a more relaxed atmosphere.
Look for places with English menus or vending machines that display photos and multilingual instructions.
Recommended shops:
- Ramen Butayama
- Ramen Toro
These shops tend to be more accessible for foreigners and less intense in terms of environment.
2. Understand the Meal Ticket System
Most Jiro-style ramen shops use a ticket vending machine (shokken-ki) near the entrance.
You’ll need to buy tickets for the type and size of ramen you want before handing them to the staff.
Machines with photos and English labels are ideal for non-Japanese speakers.
3. Learn the “Call” System for Toppings
After ordering, the staff will typically ask, “Ninniku iremasu ka?” (“Would you like garlic?”)
This is your cue to list your desired toppings. Here’s a basic glossary:
| Japanese | Meaning | Suggested English |
|---|---|---|
| ニンニク | Grated garlic | Garlic |
| ヤサイ | Boiled vegetables (bean sprouts + cabbage) | Vegetables |
| アブラ | Pork back fat | Fat |
| カラメ | Extra soy-based sauce | Soy sauce (extra flavor) |
Example call:
「ニンニクすこし、ヤサイ、アブラすこし」
→ “Just a little garlic, extra vegetables, and a bit of fat.”
Tip:
If you’re unsure, say “everything less” or simply ask for the smallest amount. It’s safer for beginners.
4. Be Mindful of the Portion Size (Most Important)
Jiro-style ramen portions are extremely large.
Newcomers should always order the “small” (shō) size—or “mini” if available at an inspired shop.
Since leaving food behind is frowned upon in Jiro culture, order only what you can finish.
5. Understand the Etiquette and Atmosphere
Jiro shops prioritize efficiency. After finishing your meal, it’s polite to leave your seat promptly.
Some shops prohibit talking, photography, or smartphone use.
Reading reviews or checking shop-specific rules beforehand is highly recommended.
6. Embrace the Experience as Cultural Food Adventure
Jiro-style ramen is less about the noodles and more about the “Jiro food” experience.
It’s a part of Japanese subculture, and embracing its uniqueness makes it much more enjoyable.
In recent years, many YouTubers have introduced this phenomenon to international audiences, making the “Jirorian experience” a buzzworthy topic overseas.
Summary: Survival Tips for Foreigners at Jiro-Style Ramen Shops
| Key Point | What to Do |
|---|---|
| Shop Choice | Go for Jiro-inspired shops with English support |
| Tickets | Look for machines with photos and translations |
| Call System | Study basic toppings and practice your response |
| Portions | Start with “small” or “mini” sizes |
| Etiquette | Eat quietly and leave when finished |
| Mindset | Think of it as “Jiro food,” not just ramen—enjoy the culture! |
If approached with curiosity and respect, Jiro-style ramen can be one of the most unforgettable—and filling—meals of your trip to Japan.
Top 5 Jiro-Style (Jirō-kei) and Jiro-Inspired Ramen Shops for Foreign Visitors
Jiro-style ramen is a bold, uniquely Japanese experience—but it can be overwhelming for newcomers. To help international visitors enjoy this culinary adventure, we’ve ranked the top 5 Jiro-style or Jiro-inspired ramen shops based on the following criteria:
- Ease of ordering (English menus, photo-based ticket machines)
- Friendly and beginner-welcoming atmosphere
- Convenient locations
- Flavor quality, as rated by seasoned Jiro fans (“Jirorians”)
- Manageable portions without compromising the Jiro spirit
1st Place: Ramen Butayama (Locations Nationwide)
Highlights:
- Multiple branches across Japan, including tourist hubs like Shibuya, Shinjuku, and Akihabara
- Ticket machines with photos and English support
- “Mini Ramen” options for beginners
- Friendly staff experienced with foreign customers
Why it’s recommended:
Perfect for a first Jiro-style experience. Authentic taste that also satisfies hardcore Jirorians, yet accessible and unintimidating for newcomers.
2nd Place: Ramen Tōrō (Tokyo – Shin-Koiwa)
Highlights:
- Opened by the former manager of Jiro Kameido branch
- Rich, flavorful soup that’s still easy to eat
- Great variety of table seasonings
- Kind staff and a relaxed atmosphere
Why it’s recommended:
No English menu, but the staff is welcoming and helpful. A great introduction to Jiro-style for those who want something authentic without the pressure.
3rd Place: Menya Ayumu (Sagamihara, Kanagawa Prefecture)
Highlights:
- Generous servings that are still crafted for comfort and taste
- Friendly to women and first-time customers
- Mini sizes available, with adjustable portions
Why it’s recommended:
While a bit off the beaten path, it’s worth the trip for experienced travelers or foodies interested in regional gems with high local ratings.
4th Place: Tachikawa Mashi Mashi (Tokyo – Tachikawa & other areas)
Highlights:
- Easy-to-understand ticket machines with photos
- Wide menu including Jiro-style ramen and original creations like “Extreme Cold Noodles”
- Options for people who may not want a full Jiro-style dish
Why it’s recommended:
Ideal for those unsure about the intensity of Jiro-style ramen. A more casual and flexible introduction to the genre.
5th Place: Ramen Jiro Mita Main Store (Tokyo – Mita/Keio University)
Highlights:
- The original and most iconic Jiro location
- Considered a “holy site” for Jirorians
- Portions, flavors, and atmosphere are all the real deal
Why it’s recommended:
Best for advanced ramen fans or cultural adventurers. This is the origin of the entire Jiro phenomenon, attracting loyal fans and curious tourists alike.
Note: Long lines, no English support, and strict unspoken etiquette—proceed with respect and preparation.
Summary: Top 5 Jiro-Style Ramen Picks for Foreign Tourists
| Rank | Shop Name | Area | Key Features |
|---|---|---|---|
| 1 | Ramen Butayama | Nationwide | English support, photo menus, beginner-friendly |
| 2 | Ramen Tōrō | Tokyo (Shin-Koiwa) | Friendly service, authentic Jiro experience |
| 3 | Menya Ayumu | Kanagawa (Sagamihara) | Mini sizes, portion control |
| 4 | Tachikawa Mashi Mashi | Tokyo (multiple) | Lighter vibe, flexible menu |
| 5 | Ramen Jiro Mita Honten | Tokyo (Mita) | Original shop, cultural icon |
These shops make Jiro-style ramen more approachable without losing what makes it special. Whether you’re a foodie, a cultural explorer, or just really hungry, these places will leave you with a full stomach and a unique memory.
コメント