What is Izakaya?
Izakaya occupies an important place in Japanese food and beverage culture. Izakaya are known as places to enjoy food with alcohol in a relaxed atmosphere. Their history is relatively new, dating back to the early 20th century.
The origins of izakaya date back to the Taisho period (1912-1926). During this period, Western culture and styles were introduced to Japan, and a new style of eating and drinking spread. Until then, Japanese eating and drinking culture was mainly centered on formal dining at ryotei (traditional Japanese restaurants) and ryokan (Japanese inns), but by the Taisho period, there was a growing demand for places where the common people could casually eat and drink.
Izakaya is characterized by the style of serving alcohol such as beer and shochu while enjoying casual food. In the early days, izakaya were especially popular among the working class and businessmen. Izakaya were also valued as a place where friends and colleagues could casually stop by and relax.
As Japan’s economy recovered after the war, the number of izakaya increased and a variety of styles and menus were introduced. Izakaya developed not only as a place for socializing in Japan, but also as a place where new trends in food and beverages were born.
Today, izakaya are widely popular in Japan and abroad, offering a wide variety of styles and cuisines. Izakaya culture is deeply rooted in Japanese society as an important venue for casual socializing with friends and colleagues while enjoying alcohol.
Ajihiro’s Charm
A restaurant with good sake and fish, yet reasonably priced. The service is courteous and the menu is creative. You will have a very satisfying time until the dashi chazuke at the end of your meal. It is one of the izakaya you should definitely visit when you come to Tokyo.
Even more noteworthy is lunch, which is Tokyo’s satisfying meal. The grilled fish set meal is inexpensive, but you can choose from a few small bowls of food, get another helping of rice, and finish with dashi chazuke (Japanese soup stock). It’s all delicious. You won’t find such a satisfying lunch anywhere else.
If you like Japanese popular culture, you should not miss out on trying Izakaya lunch. There are many izakaya chains in Japan, and they are all good. But if you want to feel something like a hospitality philosophy that doesn’t fit into a marketing frame of mind, try Ajihiro and feel it.
Address: B1 Tada Building, 2-13-16 Nishi-Shinbashi, Minato-ku, Tokyo
Weekdays: 11:30-15:00 / 17:00-24:00
Saturday 17:00-23:00
Closed: Sunday, National Holidays
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